Circular Business Management

The Circular Economy (CE) team specializes in understanding and modelling the transition from linear to circular business for European SME’s. Many HEIs recognize the need to work multidisciplinary to simulate as much as possible the activities students encounter when they start their career. This project stimulates both HEIs and SMEs to analyze the total value chain in order to identify those aspects that will generate the fastest results when changing to circular business models. We are convinced that circular economy (CE) is required for a healthy sustainable Europe and will set the agenda of economic domains. CE will therefore be the next standard in higher education. The CE research program focuses on European High Tech and KIS sectors and must be carried out by students. The two main beneficiaries are SME’s and HEI’s. Study programs of participating HEI’s will benefit from the output on a continuous basis and companies will receive low cost help to make the transition to a more resilient business model. The team consists of five researchers: Dea Knol-Veldhuizen, Peter Anker, Henk van den Berg, Rengenier Rittersma & Cor van Leeuwen. Dea focuses on accounting and financial aspects of the transition to CE businesses, Peter investigates the micro economic modelling for SME’s working with a CE value chain, Henk works on the risk assessment of transition making. His research interests also focus on the behavioural aspects of country risk assessment and the way decision makers within companies assess international risks. Rengenier investigates the German impact of CE and liaises with German partner HEI’s and economic clusters, and – finally – Cor’s main activities are on developing CE educational modules and programs in collaboration with High Tech & KIS companies and linking them with the NBM project of prof. J. Jonker (Nijmegen). The objectives pursued will improve the quality and relevance of HEIs with respect to their curricula related to CE. Also, regarding the relevance of HEIs, the project aims at a tighter interaction with SMEs in the sectors that are of great importance for the EU: the high technology and KIS sectors. It aims at supporting the implementation of the 2013 Communication on Opening Up Education by the development of new modes of delivery. It recognizes the need for places where staff, students & SMEs can meet, therefore blended learning modules will be the starting points for development. Ultimately, the project will test innovative pedagogical approaches, curriculum development and skills assessment and will result in new educational and business models. The method aims to strengthen the links between education, research and business. More and better-qualified staff are needed in the high technology and KIS sectors. By supporting the knowledge generation and qualification in high technology and KIS education in the CE domain, students will enter the labor market as CE-ambassadors. All the information made available through the websites and the questions addressed by the helpdesks will be frequently updated with new information. Its European dimension will induce a more intensive collaboration both in terms of curricula development implementation of CE in the curricula as well as the applied research activities. For instance, the minor Circular Economy & Business Innovation will be internationally promoted and offered (European and outside Europe). Finally, the team is involved in implementation of CE modules and knowledge in the study programs of RBS (including securing it in Addventure) and the graduate department.

Last Event February 29th 2016:  our lunch lecture ‘Circular Economy: What’s in it for you! Was a great success, with lots of visitors and an excellent discussion. May 21st 2016: College tour: Circular Economy in China   Interesting links The Rotterdam Business School works closely together with the Ellen Mac Arthur Foundation on the matter of Circular Economy.

Cor van Leeuwen

Dea Knol-Veldhuizen


Henk van den Berg

Peter Anker