Business Ethics Responsibility and Innovation

The United Nation Principles for Responsible Management Education (PRME) network has seen an increasing shift from traditional organisational studies focused on “What should a business be and do?”’ to a focus on the individual level of the single manager as a person asking “who should the manager be, what should he or she do, and how should he or she do it?”

As a result we see a shift from business sustainability to sustainability management, from business responsibility to responsibility management, and from business ethics to ethics management with increasing focus on innovation and the international activities of companies.

BERI conceptual modelThese shifts represent both a challenge and an opportunity for businesses and the University:
– How much do business schools understand about these new challenges?
– What are the new skills that are needed by SMEs?
– How is a business school adapting its curriculum to prepare students?
– Are current lecturers capable of helping students to develop these skills?

Some of the new skills needed:
– Multi-discipline problem-solving;
– Collaboration (working with a wide range of stakeholders, including competitors) – rather than competition;
– Innovation capability – implementation and scaling up – not just invention;
– Generating social value from innovation – not just shareholder value.

The vision of the Business Ethics Responsibility and Innovation (BERI) research sub-group is to develop and provide business students and business community with the necessary knowledge, tools, skills, and self-perception to become a responsible manager – critical in the 21st century.

BERI seeks to integrate the aspects of corporate social responsibility, sustainability, innovation and internationalisation into SMEs through applied research and curriculum development: creating and participating in knowledge networks, which involve industry, education and government.

Originally the group had three members: Andriew Lim, Marko Korac and Saulius Buivys. Due to career moves, two members left in September 2015 leaving Saulius Buivys as the sole member. However, Saulius does not work totally by himself as the group has formed a close working relationship with Ron Ainsbury, an Associate Lector in the Research Centre for Entrepreneurship and Business Innovation.

Saulius Buivys


Ron Ainsbury

Associate Lector,
Research Centre for Entrepreneurship and Business Innovation